Fujifilm
FUJIFILM’s instant camera fan favorite is back with several new features designed to boost the user’s creative experience. The INSTAX WIDE EVO arrives as the brand’s most premium hybrid instant camera to date, allowing for an unparalleled analog and digital experience.
FUJIFILM INSTAX WIDE
The aesthetics of street photography has evolved greatly over the years. On one side of the spectrum, you have the more “natural” look championed by icons like Henri Cartier-Bresson, William Klein, and Vivian Maier: no added light, no post-processing, no cropping, etc. Elsewhere, you have the innovators, the iconoclasts—artists like Bruce Gilden and Dina Litovsky—who regularly eschew the natural aesthetic by utilizing a
Starting with a bang and riding a wave of exciting announcements throughout the year, FUJIFILM had a pretty awesome 2024. Whether you're most interested in TikTok's favorite camera, the best bang for your buck in medium format, or continued dedication to one of the most well-rounded mirrorless systems today, FUJIFILM had a productive and exciting year.
A Camera So Popular…
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Abiding by the fast-paced nature of content creation and action photography, FUJIFILM arrives with a new vlogging camera and versatile set of lenses. The X-M5 camera, XF 16-55mm f/2.8 R LM WR II lens for the X-M5, and
With its INSTAX MINI LINK 3 Smartphone Printer, FUJIFILM lets users have fun and exercise creativity while printing 2 x 3” images using the free INSTAX MINI LINK app, which connects to your compatible iOS or Android device via Bluetooth. Prior to printing, you’ll be able to decorate images with text, frames, filters, and stickers. You can use the INSTAX AiR Studio feature to “in the moment” 3D AR effects to your shots.
After our short holiday break we are back with tons of news from the world of photography. Out of all the launches, nothing is bigger news than seeing the first film camera to come out of Pentax’s Film Project—the 17. This 35mm half-frame camera is designed for everyday shooters and is looking like an exciting entry into film photography. Nikon also dropped some big news with the release of the
What a week! Fujifilm announced a ton of new equipment for both the GFX and X Series. The GFX 100S II and GF 500mm look like great additions to Fujifilm's medium-format line, while the
Nikon stayed in the news this week after its surprise announcement that it will be acquiring RED, with a major firmware update for the Z9. FUJIFILM shows there are still more ways to have analog fun with instant film with the
FUJIFILM has announced its latest instant film camera, the INSTAX MINI 99, a stylish, all-black replacement for its decade-old stalwart MINI 90. While maintaining a similar form factor and functionality, the premium MINI 99 introduces several in-body creative controls that make it attractive for those who want to play, unencumbered, with one-of-a-kind prints.
It’s been a great week for photography news as brands geared up for CP+. FUJIFILM clearly has a winner on its hands with the X100VI—a follow up to one of the most popular compact cameras of the past few years. Otherwise, we are looking at a lot of glass. Sony went for a unique mid-range offering in the FE 24-
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It’s finally here. FUJIFILM has announced the latest iteration of its ever-popular, stunningly viral compact camera: the X100VI. This is the sixth generation of this camera, which is known for its seamless melding of retro aesthetics, high-performance imaging, and a unique design that includes a hybrid EVF/OVF and a fixed wide-angle lens. The new model brings significant updates to the platform, including the
When FUJIFILM'S INSTAX announced its INSTAX Pal, I knew I wanted to try it. Maybe it's memories of my borderline millennial/gen-z childhood talking, but this gadget reminded me of Hit Clips, Tamagotchis, and various other keychain toys that defined growing up in the early
2023 has been a busy year on the optics front, with all brands showing a bevy of new releases spanning super-telephoto zooms to ultra-wide primes. Mirrorless camera development has reached a state of maturity now, and brands seem to be more focused on rounding out and filling in lens lineups to suit the different tiers of cameras and to address the broad variety of shooting genres. Here are some of our picks for the top lenses of the year.
Canon
Canon released a few significant lenses this year, but the standout lens has to be the
Mirrorless camera technology continues to evolve in 2023. Though some people want to define a camera as "video-centric" or "built for stills," some of the best cameras manage to balance the two by taking the so-called "hybrid" path. Compared to, say, a cine camera, the inability to pin down what a mirrorless camera is or should do makes it a highly versatile platform capable of anything from everyday photo taking to high-budget Hollywood productions. To see manual focus, stills-only rangefinders sharing a space with the first mirrorless
Fashion photography undertakes the deceptively difficult task of capturing the nature and spirit of a garment while conveying the designer's underlying vision. Doing so successfully already requires immense skill and artistry, so it helps to have the right camera for the job. We’ll be looking at a few cameras suitable for fashion photography, as well as some camera fundamentals to help inform your future purchase. Let’s begin with essential features.
Camera Sensor
Your camera’s sensor should be your first consideration, because it is