In September, Sigma announced a reorganization of their lens classification guidelines. They outlined three categories within which all future lenses would be placed, the logic being that this will simplify the selection process for the buyer and improve quality expectations on both the manufacturer’s and consumer’s side of the equation.
2012 has played host to numerous camera and lens announcements, many of which are improvements over past products, while others are entirely new designs full of intrigue. The main innovative duty of lenses is to keep up with the cameras themselves and to capture greater detail and information.
Trending topics on Twitter change rapidly from one minute to the next, but in the world of electronics manufacturing, trends evolve slowly, often taking an entire calendar year to surface. Here at B&H, we’re among the first to get our hands on the latest professional and consumer equipment, and we’re always looking for new trends in the products.
Olympus has just announced a new addition to the Micro Four Thirds system, the M.ZUIKO Digital 17mm f/1.8 lens. This lens offers a 35mm equivalent focal length of 34mm, giving it a slighter wider-than-normal angle of view that is ideal for general everyday use.
Pancake lenses, those small, fixed focal length lenses that barely protrude from your camera’s lens mount, are becoming increasingly common. Based on a simple Zeiss Tessar lens design that dates back more than a hundred years, pancake lenses are popular again due to their size—they extend an inch or less from the camera body—and weight, which is usually about 3 ounces.
At B&H, we are constantly exposed to innovative new products that help make life and work a little easier, whether you’re shooting photos, videos, making music or just relaxing at home. The most memorable aspects of this equipment often lie in the little details.
It’s holiday time - don’t let the stress of the road and the madness at the airport get the best of you. Don’t let familial obligations prevent you from getting work done. Don’t return home without all your memories captured and adventures documented.
As 2012 draws to a close, we have the opportunity to take a look back at a year which saw many innovations in the world of HDSLR video. One of the most prominent trends of 2012 has been the continuing blending of still and video acquisition technologies into the same tools.
Over the past few years, Lensbaby has introduced several lines of compact tilt-and-shift and special-effects lenses. Plastic and metal with a unique ball and socket selective-focus mechanism, Lensbaby manual focus lenses come in numerous permutations and mounts and with a host of converters and fun accessories.
Way back—five years ago—if you shot video, you used a video camera, and if you shot photographs, you used a still camera. Today, that distinction is all but meaningless. Almost every video camera today captures stills, and virtually every still camera now shoots video.
Canon has just announced two additions to their expansive EF lens lineup: the EF 24-70mm f/4L IS and the EF 35mm f/2 IS. These lenses fit into the lineup where previous lenses exist, but improve upon these lenses with the addition of image stabilization and more refined optical technology.
Nikon has just announced the latest advanced interchangeable-lens camera, the Nikon 1 V2 Mirrorless Digital Camera. Following up on the success of the Nikon 1 V1, the 1 V2 is equally compact with the same sized (13.2 x 8.8 mm) CX CMOS sensor, but has an increased resolution of 14.2MP effective pixels.
Nikon has just announced the new AF-S NIKKOR 70-200mm f/4 ED VR telephoto zoom lens for their Nikon F bayonet mount. This lens is compatible with both FX and DX formats, but provides an equivalent 105-300mm focal length when used with DX sensors.
Tilt-shift lenses for SLRs are an interesting breed of glass. Originally designed to mimic the rise, fall, tilt and shift capabilities of larger, heavier, though technically superior large format view cameras, these tilt-shift lenses have come a long way since their earliest, soft edged, rise-and-fall-only predecessors.
As camera technology continues to progress, lenses also continue to evolve. With improved sensor technology and greater resolution cameras, a lens's main progression is to keep up with the amount of data and image quality that can be resolved by an image sensor and processor.
items - 
In September, Sigma announced a reorganization of their lens classification guidelines. They outlined three categories within which all future lenses would be placed, the logic being that this will simplify the selection process for the buyer and improve quality expectations on both the manufacturer’s and consumer’s side of the equation.
2012 has played host to numerous camera and lens announcements, many of which are improvements over past products, while others are entirely new designs full of intrigue. The main innovative duty of lenses is to keep up with the cameras themselves and to capture greater detail and information.
Trending topics on Twitter change rapidly from one minute to the next, but in the world of electronics manufacturing, trends evolve slowly, often taking an entire calendar year to surface. Here at B&H, we’re among the first to get our hands on the latest professional and consumer equipment, and we’re always looking for new trends in the products.
Olympus has just announced a new addition to the Micro Four Thirds system, the M.ZUIKO Digital 17mm f/1.8 lens. This lens offers a 35mm equivalent focal length of 34mm, giving it a slighter wider-than-normal angle of view that is ideal for general everyday use.
Pancake lenses, those small, fixed focal length lenses that barely protrude from your camera’s lens mount, are becoming increasingly common. Based on a simple Zeiss Tessar lens design that dates back more than a hundred years, pancake lenses are popular again due to their size—they extend an inch or less from the camera body—and weight, which is usually about 3 ounces.
At B&H, we are constantly exposed to innovative new products that help make life and work a little easier, whether you’re shooting photos, videos, making music or just relaxing at home. The most memorable aspects of this equipment often lie in the little details.
It’s holiday time - don’t let the stress of the road and the madness at the airport get the best of you. Don’t let familial obligations prevent you from getting work done. Don’t return home without all your memories captured and adventures documented.
As 2012 draws to a close, we have the opportunity to take a look back at a year which saw many innovations in the world of HDSLR video. One of the most prominent trends of 2012 has been the continuing blending of still and video acquisition technologies into the same tools.
Over the past few years, Lensbaby has introduced several lines of compact tilt-and-shift and special-effects lenses. Plastic and metal with a unique ball and socket selective-focus mechanism, Lensbaby manual focus lenses come in numerous permutations and mounts and with a host of converters and fun accessories.
Way back—five years ago—if you shot video, you used a video camera, and if you shot photographs, you used a still camera. Today, that distinction is all but meaningless. Almost every video camera today captures stills, and virtually every still camera now shoots video.
Canon has just announced two additions to their expansive EF lens lineup: the EF 24-70mm f/4L IS and the EF 35mm f/2 IS. These lenses fit into the lineup where previous lenses exist, but improve upon these lenses with the addition of image stabilization and more refined optical technology.
Nikon has just announced the latest advanced interchangeable-lens camera, the Nikon 1 V2 Mirrorless Digital Camera. Following up on the success of the Nikon 1 V1, the 1 V2 is equally compact with the same sized (13.2 x 8.8 mm) CX CMOS sensor, but has an increased resolution of 14.2MP effective pixels.
Nikon has just announced the new AF-S NIKKOR 70-200mm f/4 ED VR telephoto zoom lens for their Nikon F bayonet mount. This lens is compatible with both FX and DX formats, but provides an equivalent 105-300mm focal length when used with DX sensors.
Tilt-shift lenses for SLRs are an interesting breed of glass. Originally designed to mimic the rise, fall, tilt and shift capabilities of larger, heavier, though technically superior large format view cameras, these tilt-shift lenses have come a long way since their earliest, soft edged, rise-and-fall-only predecessors.
As camera technology continues to progress, lenses also continue to evolve. With improved sensor technology and greater resolution cameras, a lens's main progression is to keep up with the amount of data and image quality that can be resolved by an image sensor and processor.
The Professional's Source
800.606.6969 / 212.444.6615