Panasonic

by Cory Rice ·Posted
In case there was any lingering doubt, 2019 confirmed that the camera industry is all-in on mirrorless technologies. I can count on one hand the number of new DSLR cameras announced this year—with room to spare. I would need help from two friends to do the same for mirrorless cameras. Need more proof? Over half of the mirrorless cameras unveiled in 2019 feature full-frame or medium format sensors, directly competing with professional DSLRs. Whether you are shooting high-resolution stills, capturing pro-quality video, or just getting started
by Todd Vorenkamp ·Posted
How difficult is it to be a virtually brand-new lens-manufacturing company in today’s digital world? I am guessing it is not easy. Luckily, you have the Internet available as a marketing tool, but you are also entering a competitive arena to battle for sales against several companies that are more than 100 years old and have passionate and dedicated brand loyalists as their customers. Enter 7Artisans—a true startup in the world of lens manufacturers. Many “off-
by Todd Vorenkamp ·Posted
Enter the Speedmaster! Since 2014, Mitakon Zhongyi has been making its rival version of the legendary Leica Noctilux—the Mitakon Zhongyi Speedmaster. Today, the company sells the 50mm f/0.95
by Mary Latvis ·Posted
It’s a beautiful day and the sun is shining, with not a cloud in the sky, beaming down plenty of light for almost limitless depth-of-field for your footage. While all that sunshine can produce wonderful exposures, it may not be so great for your health or for the well-being of your equipment. Read on for some ideas on how to beat the heat during a summer shoot. Desert film shoot: hot! Camera Crew Starting with the very basics, outfit yourself with a pair of
by Staff Writer ·Posted
Still hot off the presses, the Panasonic Lumix S1H is getting an extra boost in the future, from a partnership with Atomos that will bring raw over HDMI to the video-centric camera. A new firmware program for the S1H full-frame mirrorless camera enables the output of maximum 5.9K/29.97p
by Staff Writer ·Posted
Versatile as all get-out, the new Panasonic S1 Cage from Zacuto packs a lot of features into its lightweight, compact full-cage frame. Use it to protect, support, and add accessories to your LUMIX DC-S1, S1R, or the upcoming S1H mirrorless camera. From the integrated Arca-Swiss plate at the bottom to the Z-Rail at the top, this cage has your S1 covered with all-around options. Three-point mounting on your camera, using a ¼"-20 camera
383 Views ·Posted
Panasonic just announced the new S1H full-frame mirrorless camera, its video-centric follow-up to the S1 and S1R, so we decided to try it on a commercial video shoot. We filmed at Frames Bowling, in New York City, with mostly available light, testing the camera’s low-light capabilities, as well as 6K and 4K video modes. We run through some of the features, as well as compatible lenses and accessories, to put together a
by Shawn C. Steiner ·Posted
DSLRs and the video revolution resulted in a boom of people who previously shot photos exclusively to add video to their tool set and vice versa. Unfortunately, this meant that the previously split cinema lens and photo lens market didn't have the proper tools to appeal to both at once. What are you supposed to do if you want one lens that can work beautifully for stills and
by Shawn C. Steiner ·Posted
Good things come in threes, and the most interesting of Panasonic’s fledgling S Series full-frame mirrorless system is the cinema-focused monster, just-announced Lumix S1H. The “H” references the hybrid nature of this camera, matching that of legendary GH series—which continues to have a huge presence in the cinema world today—and taking things to a new dimension. Blending the best of the GH Series, S Series, and VariCam line, the Lumix S1H is aiming to be the king of hybrid shooting with the ability to record 6K 3:2 footage using its entire
by Shawn C. Steiner ·Posted
Panasonic has packed the power of five primes into one fast zoom, in the Leica DG Vario-Summilux 10-25mm f/1.7 ASPH Lens for Micro Four Thirds cameras. Whether shooting landscapes, events, or portraits, you can travel light with the new lens, which offers an equivalent of 20-50mm zoom. Three aspherical lenses and four Extra-low Dispersion elements reduce distortion and aberration for capturing high-quality images. A 240 fps
by Shawn C. Steiner ·Posted
The day has come: V-Log is now available for the Panasonic Lumix DC-S1 Mirrorless Camera! This optional upgrade unlocks the full video potential of the S1 by adding V-Log gamma as an option and a ton of other functions. As a surprise for early adopters, Panasonic is also launching this upgrade as part of a promotion
635 Views ·Posted
Watch with delight as Doug Guerra fills us in on all the details of Panasonic’s latest announcements, which include a world’s first 10-25mm Micro Four Thirds zoom with a constant f/1.7 aperture and the long-awaited Filmmaker’s Firmware Upgrade for the S1 Camera. Starting with the 10-25mm lens, Guerra describes all the key
by Jill Waterman ·Posted
The photographic divide between art and tech is a curious thing. In my experience writing about the field, I’ve found that when photographers gather to discuss the medium’s connection to technical or scientific concerns, shoptalk is ubiquitous, and chatter about gear flows from the lips. Yet when photographers are immersed in more of an arts-oriented environment, responses to questions about material tools become somewhat vague and ephemeral. Such was my challenge at the opening of this year’s Association of International Photography Art
by Shawn C. Steiner ·Posted
It’s all in the details when it comes to macro photography. You are getting super close and want to see all the tiny things you never would’ve seen otherwise. Besides purchasing a serious macro lens, you can also make sure your camera of choice is well-suited to capturing and enlarging these extremely tiny subjects. Here are five that we can easily recommend for high-resolution macro photography. 1. Nikon D850 Perhaps the best all-around DSLR on the market today is the
by Mathew Malwitz ·Posted
When you’re venturing into public spaces for street photography, a compact camera is a must-have. Sure, a lightweight camera is easier to carry around, but an unobtrusive shooter is also the key to getting those perfectly spontaneous shots. You’re going to want to go small and pocketable, with accessible settings to adjust easily while you’re on the move. Let’s explore some solid options for your everyday carry bag as a street photographer. FUJIFILM X100VI Reminiscent of classic street photo film cameras, the FUJIFILM